Scientists have decided to point NASA’s next Mars rover toward a mountain of layered minerals inside Gale Crater, after a process of picking the right landing spot. One big reason Gale won out is because it’s like Neapolitan ice cream, offering a yummy combination of flavors. Curiosity not only will return a wealth of important science data, but it will serve as a precursor mission for human exploration to the Red Planet. The $2.5 billion mission is due for launch from Cape Canaveral Air Force Station in Florida on an Atlas 5 rocket, as early as the day after Thanksgiving, with landing on Mars set for August 2012. The rover is designed to be lowered to the Martian surface by a rocket-powered “sky crane” system that’s never been used before for interplanetary probes.