CIO magazine featured a timely article today on, ” Four Tips for Getting Good ROI from Web 2.0 Projects.” This article features Embarq’s use of the Jive platform with in their organization to enhance communication and information to boost their Innovation Strategy. Here are four lessons they’ve learned on how to make social networking or collaboration software work.

1. Target Your Inefficient Communications
2. Pick a Software Delivery Model
3. Executive Buy-In Is a Must
4. Measuring Your Web 2.0 Success: Time is Money

They key aspect of this type of implementation is aimed using technology to doing things faster and more efficiently. Collaboration among individuals around key projects and task is ever so important. Innovation with in the company can be fostered and embraced in a way that everyone can be heard.